Frequently Asked Questions

Most Popular Questions About E-commerce

Table of Contents

What Is b-congruent?

b-congruent comprises a network of highly-skilled professionals, specialising in different areas dedicated to elevating e-commerce businesses to their full potential. Our team is made up of experienced individuals from diverse backgrounds, including retail, website development, digital marketing and more.

What Does b-congruent Do?

b-congruent offers a wide range of services for small- to medium-sized e-commerce businesses and start-ups. Our services include, but are not limited to:

  • Project planning and execution for e-commerce businesses project planning
  • Business management solutions for e-commerce
  • E-commerce product inventory planning and management
  • E-commerce website development
  • Online and offline marketing strategy for e-commerce businesses 
  • Custom-made solutions tailored to specific business requirements

What Is An E-commerce Business?

An e-commerce business, also referred to as an electronic commerce or eCommerce business, is a type of business based on a model that enables companies and individuals to purchase and sell products or services via the internet.

What Different Types Of E-commerce Businesses Are There?

There are four main types of e-commerce businesses, which can be described as follows:

  • In a business-to-business (B2B) e-commerce model, businesses sell products or services to other businesses.
  • In a business-to-consumer (B2C) e-commerce model, businesses sell products or services to the end-user.
  • In a consumer-to-consumer (C2C) e-commerce model, individuals sell goods and services to other individuals.
  • In a consumer-to-business (C2B) e-commerce model, individuals sell products or services to companies.

What Is An E-commerce Product?

An e-commerce product refers to an item or service that can be bought and sold via the internet. Almost all products that are sold in brick-and-mortar stores or institutions can be purchased online through a smartphone, computer or tablet, which is why e-commerce can often be considered to be a substitute for offline stores.

What Is A Niche Product In E-commerce?

In e-commerce, a niche refers to a specialised segment within a given market, offering products that are usually overlooked by other companies. Niche products can include everything from handmade and artisanal goods, to eco-friendly items, clean beauty products, pet food, gadgets, slogan t-shirts and other trending items.

What Are The Legal Requirements Associated With Running An E-commerce Business?

The legal requirements associated with e-commerce businesses vary according to one’s country of residence. The most common legal status of e-commerce business owners is self-employment. For e-commerce businesses based in Europe, the EU e-commerce directive provides a foundation for the legal framework for online sales within the single market.

How Can One Start An E-commerce Business?

In theory, everybody can open an e-commerce business by following a number of steps.

  1. One will need to decide what type of e-commerce business they want to start and what e-commerce product/s they want to sell. A name and legal structure for the e-commerce business will then need to be selected, after which one can obtain the necessary permits and licenses to set it up.
  2. E-commerce products will need to be sourced and/or developed, and the procedures and operations that will form the foundation of the e-commerce business will be laid out.
  3. One will need to select an e-commerce platform, create a website and start marketing and selling the chosen e-commerce products.

How Much Time Is Required To Start An E-commerce Business?

The usual timeframe for starting an e-commerce business varies between three and 12 months, depending on the resources one has available. If a new e-commerce project is backed by a team of professionals having knowledge and experience within the field of e-commerce, the business can be up and running within three months (excluding any additional time taken to obtain the necessary licences and certifications). If a fresh-starter decides to pursue a new e-commerce project without any support, this may take up to a year or more to successfully launch the business.

How Much Does It Cost To Start An E-commerce Business?

The price of setting up an e-commerce business can range from 500 to 50,000 or more. The cost will depend on many factors, depending on what your project comprises. 

A breakdown of the initial costs required to launch an e-commerce business can give you a better understanding of what’s included within the price:

  • Domain name: ranging from 4 to 4000
  • Hosting costs: up to 200 per month
  • Website development: 200 to 20,000
  • Purchasing of stock: many manufacturers require upfront payment when purchasing tangible products
  • Additional services (photography, packaging, shipping costs etc.): various


The cost associated with launching an e-commerce business will also depend on the business model chosen.

How Much Does It Cost To Launch A Business-to-business (B2B) E-commerce Website?

B2B e-commerce websites are usually used for lead generation and are based on contact-form submission. As a result, such websites do not require much maintenance since most of the sales are conducted via phone call or email.

 Average cost: 200 – 2,000.

How Much Does It Cost To Launch A Business-to-consumer (B2C) E-commerce Website?

The costs associated with B2C e-commerce websites will depend on the degree of automation that you require. Having more operations and procedures carried out manually will lessen the cost of the website.

 Average cost: 1,000 – 25,000.

How Much Does It Cost To Launch A Consumer-to-consumer (C2C) E-commerce Website?

The costs associated with setting up a C2C e-commerce website will vary according to the functionalities and maintenance that the business will require.

 Average cost: 5,000 to 25,000.

How Much Does It Cost To Launch A Consumer-to-business (C2B) E-commerce Website?

Similar to a C2C website, setting up a C2B e-commerce website will also vary according to the required functionalities and maintenance costs.

 Average cost: 5,000 to 25,000.

Which Is The Best Website For Starting An E-commerce Business?

The best website for e-commerce will depend on numerous factors, including personal preference. While there are several good websites to choose from, it is advised that one makes their choice based on three points: time, money and human resources. If costs associated with these three factors are kept low over time, the more likely you are to achieve beneficial results from the e-commerce business.

What Are The Top 10 Website Builders For E-commerce?

The top 10 popular website builders for e-commerce are:

  • WordPress
  • Magento
  • Weebly
  • Elementor
  • Wix
  • Shopify
  • WooCommerce
  • BigCommerce
  • Shift4shop
  • Squarespace

What Basic Knowledge Is Required To Set Up An E-commerce Business?

To start an e-commerce business, it is recommended that one possesses basic knowledge within the areas of business, legislation and tax law, website development and digital marketing.

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our services:

E-commerce profit optimisation analysis
  • E-commerce inventory management
  • E-commerce SEO audit
  • E-commerce advertising
  • E-commerce customer care
Setting up your
E-commerce Business
  • E-commerce inventory planning and management
  • E-commerce website development
  • E-commerce SEO
  • E-commerce advertising
  • E-commerce trust building
E-commerce Revenue Optimisation
  • E-commerce inventory management audit
  • E-commerce SEO audit
  • E-commerce advertising and online presence audit